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Employer: City of Andover
Division: Recreation
Job Title: Event Director
Salary: $25.25 Hourly

Job Description:

Reports to:       Assistant City Administrator

Pay Range:  Salary is dependent on applicant's experience. The salary range is $23.50-$25.50/hour.

Primary Functions of Work

Responsible for the day-to-day administration of culture and entertainment activities. Responsibilities include management and operation of the Amphitheater. Serves at the primary liaison for arts and tourism. Assures sufficient and quality operations of programs, activities, and special events at city facilities. Plans, directs, coordinates, supervises and evaluates these activities and events.  Must be willing to work outside normal working hours, including weekends, nights and some holidays.

Essential Functions of Work

  1. Direct and manage operation of the Amphitheater.
  2. Evaluate contractor performance and recommend contract renewals, cancellations or modifications.
  3. Prepare annual operating budget for Amphitheater.
  4. Develop packages to ensure sponsorship opportunities for amphitheater and programs without competing internally for sponsorship dollars with the Andover Community and while respecting all existing exclusive sponsorship deals.
  5. Securing sponsorships to cover the majority of the costs of most programs put on by the City/CVB will be necessary. This will require that the Event Director actively builds relationships with potential sponsors and seeks funding for programs throughout the year. Besides building and maintaining relationships, this individual must be comfortable making cold calls.
  6. Quantify costs, analyze and recommend methods of service delivery
  7. Work in collaboration with Benefits/Communications specialist to market the facility and events through all communications channels (TV, radio, Web site, email, print, billboard, social media, etc).
  8. Develop pricing recommendations for programs and activities. Analyzes pricing/expense strategies for services pertaining to culture and entertainment.
  9. Establish schedules and methods for providing culture and entertainment services.
  10. Manage contracts and negotiate agreements for culture and entertainment programs.
  11. Recommend and assist in the implementation of goals and objectives, and implement approved policies and procedures. Propose and evaluate long-range goals, objectives, regulations and procedures.
  12. Serve as city staff lead for major events/festivals: Greater Andover Days, Hometown Christmas, and three-four ticketed summer concerts.
  13. Brainstorm, pitch and lead new events/festivals.

Marginal Functions of Work

  1. Ensure the adherence to safe work practices by contractual personnel.
  2. Serve as liaison to the public and interested community groups. Represent the City of Andover at various culture and entertainment organizations and trade shows.
  3. Prepare specifications for bids, grants and contract documents.
  4. Serve as the staff liaison to the Parks Planning Committee.
  5. Prepare special reports, analysis and presentations for the City Council, senior management team, sponsors and the public.
  6. Coordinate directly with the Chamber of Commerce
  7. Maintain accurate and organized files and records that provide for efficient information access.
  8. Remain aware of current developments and trends related to culture/entertainment through certification in appropriate programs and attendance at professional enhancement workshops and seminars.
  9. Coordinate with local schools and universities to expand arts in the City of Andover.
  10. Assist the Recreation Director in the coordination of sports programs as needed.
  11. Relate to public, sponsors, the governing body, event attendees, and staff in a manner that is a courteous, effective and equitable.
  12. Other duties as deemed necessary, or as required.

Position Requirements

Education and Experience:

  1. Bachelor’s degree in Public Administration, Parks and Recreation Administration, Facility Management, or related field and 3 years of experience in event planning.
  2. Certification as a Certified Park and Recreation Professional (CPRP) is desirable.
  3. Must possess a valid driver’s license and maintain a safe driving record.


  1. Exceptional communication (verbally and in writing) skills.
  2. Working Knowledge of contract management, marketing and public relations, facility management, capital improvement project development, project management, risk management, grant writing and grant opportunities
  3. The ability to train and supervise both semi-skilled and unskilled laborers.
  4. Knowledge of principles and practices associated with arts, entertainment, culture and budget/financial management
  5. Strong knowledge and direct experience in administering the principles and practices of recreation/leisure services.
  6. Knowledge of general concepts related to computer usage, particularly word processing and spreadsheet applications.


Problem Solving-Ability to think creatively to anticipate potential problems and develop strategies that either prevent or solve problems. Must be able to adeptly handle multiple priorities, problems and demanding situations. Ability to perform basic level of data analysis including the ability to review, classify, categorize and prioritize and /or reference data, statutes and/or guidelines and /or group, rank investigate and diagnose. Ability to analyze and utilize a variety of advisory data and information such as financial statements, budget and revenue reports, charts, purchase orders, personnel handbook, statutes, procedures, guidelines and non-routine correspondence from supervisors or elected officials.

Decision Making-Requires extensive decision-making skills in operating and maintaining facilities and administrating cultural programs. Ability to make decisions in the best interest of the City of Andover and the Andover Convention and Visitors Bureau. Ability to negotiate with artist managers in contract matters. Ability to look toward the future while dealing with the demands of the present. Must be creative and proactive, yet politically sensitive. Requires the ability to apply principles of rational systems. Ability to interpret instructions furnished in written, oral, diagrammatic or schedule format. Ability to exercise independent judgement to adopt or modify methods and standards to meet variations in assigned objective.

Accountability-Employee is involved in the preparation and implementation of the annual budget. Ability to effectively manage time to balance job demands to assure efficient programming. Must be highly organized with the ability to perform in a very professional manner at all times.

Personal Relations-Continual contact with other City departments and the general public; must be able to cope with corresponding stress. Must possess a strong customer service orientation and be a team player. Must have the ability to establish positive public relationships while interacting with a diverse population. Requires discretion.

Working Conditions -Occasional labor required for event set up. Exposure to extreme weather conditions, most likely heat.

Physical Requirements-The ability to express or exchange ideas by means of verbal communication; convey detailed or important verbal information to co-workers, supervisors, and the general public, and capable of computer operations and other business machines.  Some bending, stooping, reaching, and kneeling required in conducting duties related to event set up. Must be able to stand for extended periods of time and sit at a desk up to fifty percent of the day where interruptions prevail. May be required to move tables, chairs, equipment, and supplies to maximum of 30 lbs. requires alertness, precision, memory, concentration.

Vacancy Number: and-rec-1

Open Date: 7/28/2017 12:00:00 AM
Close Date: 8/20/2017 11:59:59 PM